Privacy Policy & Terms and Conditions of Use

Updated notes:  Updated on December 18, 2020. MyFitnessPal is no longer owned or operated by, or affiliated with, Under Armour.  As such, updates were made to this Help page to account for that change.

You can find our full Privacy Policy and Terms and Conditions of Use in the Under Armour Account Portal: https://account.underarmour.com/privacy_and_terms

2018 FAQ for Under Armour Terms and Conditions of Use & Privacy Policy 

1) Why did Under Armour update its Privacy Policy and Terms and Conditions of Use – and what changed?

Effective May 20, 2018, Under Armour, Inc. updated our Privacy Policy and Terms and Conditions of Use (“Terms”).

Here’s what changed and why:

• Privacy– Our commitment to privacy has not changed. The Privacy Policy has been reorganized to make it easier to read and to address new global requirements. The policy outlines how we collect, use, share, and protect your Personal Data. We have also expanded the Country/Region-Specific Disclosures.
• Transparency & Choice– You control what, how, and when you share your Personal Data with Under Armour. We aim to provide you clear notice as to how we collect, use and share Personal Data and your rights regarding our collection, use and sharing of your Personal Data. To that end, we’ve tried to use plain language throughout the Privacy Policy.

We believe you should have control over our use of your Personal Data.  Over the next few months, we will be rolling out a series of changes to how you interact with the privacy settings and tools within our Fitness and Wellness websites and apps. These changes will enable you to more easily exercise choice; including how you provide your consent for certain collection and sharing of your Personal Data.

• Terms– We made an effort to streamline the entirety of the Terms, including moving some content related to user privacy and Personal Data into our Privacy Policy. We also added language around the importance of user responsibility and best judgment in connection with your use of any dietary or fitness-oriented content we provide.

For more information, we encourage you to read the full text of the Privacy Policy and the Terms. 

2) What is the GDPR and how does it affect my experience with Under Armour and its related applications?

The General Data Protection Regulation, or GDPR, is a new regulation focused on European Union residents’ privacy rights. One of its goals is to give consumers control over their Personal Data. The regulation goes into effect on May 25th, 2018.

We believe the principles laid out in the GDPR will become the global standard. Under Armour, therefore, has adopted high-level principles from the regulation, as well as other similar regional regulations, and is working to apply them globally throughout our consumer journey.

What does this mean for you? You may notice a couple of changes:

First, we’ve updated a few sections in our Privacy Policy and Terms. Read more about those changes in question 1 above, or review the entirety of the Terms and Privacy Policy.

Second, the way we notify you of changes to the Terms or Privacy Policy or ask you for consent may change in order to satisfy the regulation’s new data privacy requirements. How you exercise choice over the collection and use of your Personal Data may also change.

These changes will be most readily visible in our Connected Fitness Applications (MapMyFitness and related applications). If you are a resident of the European Union or a country/region with similar laws, you will start to see these applications prompt you for consent related to activities that require the collection and processing of your Sensitive Personal Data—as well as the transfer of your Personal Data. The exact consent requests you are presented with will depend on your location and the application.  

Read more on the GDPR: What is GDPR, the EU's new data protection law?

3) What is Personal Data and what Personal Data does Under Armour collect about me?

“Personal Data” is any information that can be used to identify you, directly or indirectly, alone or together with other information. This includes information such as your full name, email address, phone number, precise location, device IDs, certain cookie and network identifiers, and certain “Fitness and Wellness Data.”  

Under Armour collects information about you in a number of ways. We’ve outlined a few examples below, but a more comprehensive list can be found in our Privacy Policy.

• When you register for an account with us or interact with our Services (such as browsing our products online), we may collect registration and demographic details such as your name, address, phone number, username and password, email address, date of birth, payment information and Location Data. “Location Data” means either approximate location or, with your consent, your precise location. 
• When you input Fitness and Wellness Data within our Services or use our Services that collect or infer such data from mobile device sensors. “Fitness and Wellness Data” includes data you provide related to your lifestyle, fitness goals, height, weight, fitness level, heart rate, BMI, biometric data, and similar types of data relating to your physiological condition, and activity.
• When you connect with us through social media, we may collect Personal Data that you have provided to that Social Networking Service (‘SNS’). For example, when you log in with your Facebook credentials, with your consent, we may collect Personal Data from your Facebook profile that is permitted under Facebook’s Terms of Use – such as your email address, profile picture, and friend list.
• When you participate in special activities, offers, or programs, such as contests, challenges, sweepstakes, other promotions, surveys, or research activities or initiatives. In such cases, we may collect Personal Data, such as name, address, email address, telephone number and age and other information that is required for participation. If you win a prize in connection with a contest, challenge, etc., we also may need to collect certain tax information, waivers and releases, depending on the prize.
• When you interact with our online communities, such as submitting content, leaving reviews, or otherwise entering information into comment fields, events, we may collect certain Personal Data.
• When you interact or engage with advertising on the Services and/or 3^rdParty platforms, we may collect Personal Data over the course of such interactions.

A more complete explanation of our Personal Data collection processes can be found in the ‘How We Collect and Use Personal Data’ section of our Privacy Policy.

4) What does Under Armour do with the Personal Data it collects about me?

Under Armour uses and discloses the Personal Data we collect from you in a number of ways.  We’ve provided some example disclosures below, but encourage you to read the ‘How We Collect and Use Personal Data,’ ‘How We Disclose Personal Data,’ and the ‘Legal Basis for Processing’ sections of the Privacy Policy to gain a more comprehensive understanding of our use and disclosure of your Personal Data.

• To create your account, enable your activity within our Services, and to provide the Services.
• To tailor features, products, advertising, and services to your interests and goals, including workout plans, training- and coaching-related services, and product recommendations
• To communicate with you and respond to your requests.
• To administer challenges, promotions, contests, and sweepstakes.

5) How and why do I need to agree to the collection and use of my Personal Data?

It’s difficult to provide our Services to you without collecting some of your Personal Data. For example, how would we deliver any UA gear you purchase if we didn’t ask for your address? 

But, we cannot collect your Personal Data without your knowledge and understanding. In some cases, we require Sensitive Personal Data (e.g., information related to health data) in order to provide you with the Services – read more on Sensitive Personal Data in question 3.

You may be asked to acknowledge and accept the Terms and Privacy Policy in several different places and scenarios, including but not limited to:

• When you check out or make a purchase on UA.com or its affiliated regional websites
• When you sign up or create an account at UA.com or its affiliated regional websites
• When you sign up, register or create an account for one of our Connected Fitness Applications (MapMyFitness, related applications, and Endomondo) 

More details on how and why we collect, use and disclose Personal Data can be found in the Privacy Policy.

6) How and why do I need to consent to the processing of my Sensitive Personal Data?

The term “Sensitive Personal Data” covers many different types of information—everything from religion and union membership to health data.

When viewed individually, these data points cannot be used to identify you. For example, presenting the Sensitive Data element of Body Mass Index (BMI) alone does not identify a person.

But, when such a data element is coupled with Personal Data such as email or name, this information becomes sensitive. For example, if the data point BMI of 20 is connected to the email address janedoe@email.com, one can now reasonably infer that Jane Doe has a BMI of 20.

Generally, Under Armour does not ask for, collect, or process Sensitive Personal Data.

However certain Under Armour websites or mobile apps – mainly our Connected Fitness Applications (MapMyFitness, related applications, and Endomondo) – may process Sensitive Personal Data such as certain Fitness and Wellness Data.

A full explanation of the Sensitive Personal Data elements that we may collect, use and process and why they are needed to provide the Services can be found in our Privacy Policy. 

We want to make sure you’re aware of the instances where your Sensitive Personal Data is processed. For those users in the European Union or a region with EU-like laws, you may be asked to consent to the processing of this information. Not providing this consent may affect your ability to use and/or create accounts for our Connected Fitness Applications, websites or other Services.

7) Why and how do I need to give consent for the transfer of my Personal Data?

Under Armour, Inc. is a U.S.-based company. Although we have international offices and users and consumers all over the globe, we may need to transfer your Personal Data to servers or storage in the U.S. (and/or other regions depending on your location) so that we can provide the Services outlined in our Terms.

To learn more, read the  ‘Transfer of Your Personal Data to other Countries’ and the Location-Specific Disclosures sections of the Privacy Policy. 

8) Why do I need to verify my location on MapMyFitness?

We want to make sure we’re providing you with the appropriate app experience given your region or country. Confirming your location ensures that we provide you with the right context, information, and legal consents related to your data privacy rights.

9) I didn’t agree to one or more of the Privacy consents. Why can’t I access my account on MapMyFitness? 

If you’ve reviewed the Data Privacy Consents presented in MapMyFitness and decided that you would not like to provide one or more of the consents, then you may not be able to access your account for MapMyFitness. This is because the app relies upon the collection, use, processing and transfer of your Personal Data to enable the app to provide its features and functionality. Without your consent to the collection, use, processing and transfer of your Personal Data, the app cannot operate and provide you with its features.

Even if you do not provide all of the required Data Privacy Consents, you will still be able to access some of the incredible features and content available on our websites (MapMyFitness).  Specifically, you can continue to gather insights and inspiration from our blogs and forums.  You will also be able to view certain routes, workouts (set as public), and events.

10) How can I request to review what Personal Data Under Armour has collected regarding me?

As a resident of an EU country or EU-like region, you have the right to request access to your Personal Data that we have collected and stored. As a reminder, Personal Data does not mean all data. Read more about personal data in question 3.

To request access to or to download your Personal Data, please submit a support ticket here and one of our agents will be in touch soon!

11) How can I delete my account?

You can delete your account at any time.  The Account and Privacy Center includes specific information on how to do this for each Under Armour platform.  Alternatively, you can instruct the Support Team to delete your account.   Once you delete your account, you will not be able to recover your Personal Data. 

12) I’m Premium Member and I don’t want to accept the new Terms and Conditions of Use or provide my consent for the transfer of my Personal Data to the U.S., can I obtain a refund for any amounts prepaid for my Premium (MVP) Membership? 

To continue to use the Under Armour apps, you will need to accept our new Terms and Privacy Policy and provide your consent for the transfer of your Personal Data to the U.S.  If you are Premium Member and do not want to accept the new Terms and Privacy Policy or provide your consent to the transfer of your Personal Data to the U.S., you may contact the Support Team and request a refund of any amounts prepaid for your Premium Membership.

13) Can I choose which data will be shared with Under Armour?

Beyond what is required for registration, you can change your user settings and/or selectively use our Services in an effort to limit what information and data you share with Under Armour and other end users.

14) What Personal Data does Under Armour share with advertisers?

Under Armour may share Personal Data (in limited instances) or other information with advertisers to provide you with information on the products and services that we think are most relevant to you and to enable us to measure the success of our advertising and marketing activities.  See Interest-Based Advertising section of our Privacy Policy for additional information. 

15) I recently received an email from Under Armour regarding a data security issue. Is this update to the Privacy Policy and Terms related?

No, the revision to the Under Armour Terms and Conditions of Use (“Terms”) and Privacy Policy is not related to the data security issue. As part of our ongoing commitment to data privacy, we have been working over the last few months to evaluate our Terms and our personal data practices outlined in our Privacy Policy to ensure that they meet our internal standards and regulatory obligations, and – most importantly – that they met your transparency expectations.  This revision is a result of those efforts.    

On April 20, 2018, we began notifying users and consumers that our Terms and Privacy Policy are changing. These policies are regularly reviewed and updated on an annual or biennial basis. The latest updates will go into effect on May 20, 2018.

It’s important to us that our users and consumers are aware of the changes we make to our policies.

These most recent updates to both policies address new global requirements, provide users with a clearer understanding as to how we collect, use and share Personal Data and your rights regarding our collection, use, and sharing of your Personal Data. We also streamlined the language, where possible, for improved readability – and emphasized the importance of user responsibility and best judgment in connection with your use of any dietary or fitness-oriented content we provide.

For more information on what has changed in the Privacy Policy and Terms, please visit: https://account.underarmour.com/privacy_and_terms

16) Why can’t I continue using the application if I didn’t consent to data transfer? Are you treating my data differently if it’s in the U.S.?

Thank you for your inquiry. We appreciate your interest in the location of your personal data and in Under Armour’s implementation of the General Data Protection Regulation (GDPR) requirements. 

Under Armour, Inc. is a U.S.-based company. Although we have international offices and users and consumers all over the globe, we may need to transfer your personal data from your device to servers or storage in the U.S. (and/or other regions depending on the application or service). Our applications rely on this data in order to help you achieve your goals and provide you with the Services outlined in our Terms. The GDPR does not require companies like Under Armour to establish local data storage in every country/region in which we have end-users or consumers. Rather, the GDPR stresses the importance of notice, transparency, and consent (if appropriate).  As such, companies must provide notice to users that data is transferred outside of the EU.  Most companies’ primary method for communicating this transfer is within their posted privacy policy/notice.  In the EU, for our Connected Fitness platforms, we have provided in-app notice of the transfer and opted to obtain users’ expressed consent so that users are aware of where their data is being stored and processed.

Nothing has changed or is new with the process by which Under Armour transfers your personal data. Depending on your country/region, we are making this transfer transparent by providing an additional layer of notice as to where data is being stored and asking for your acknowledgement and agreement (consent) to transfer your data.

As part of this notice, we may also inform you that laws in the U.S. may be viewed as less protective than those of your country or region. However, this does not mean Under Armour is treating your data with any less protections when transferred. We believe the principles laid out in the General Data Protection Regulation (GDPR) will become the global standard. Under Armour, therefore, has adopted high-level principles from the regulation, as well as other similar regional regulations, and is working to apply them globally throughout our consumer journey.  Under Armour's global information and cybersecurity team is dedicated to ensuring your personal and sensitive data is protected. With a foundation in the National Institute of Standards and Technology (NIST) Cyber Security framework, we maintain a layered approach to build security into everything that we do.

Without your consent to the collection, use, processing, and transfer of your personal data the app cannot properly operate. The GDPR does not require companies to continue providing services to a user after they have withdrawn their consent to something that is core to enabling the service to function.  However, if you do not provide consent, or later decide to remove consent, you will still be able to access some of the incredible features and content that do not require an account. Specifically, you can continue to gather insights and inspiration from our blogs, forums, and social media communities.  You will also be able to view certain routes, workouts (set as public), and events on our MapMyFitness sites.

More details about how we collect, use, process, and transfer your personal data can be found in our Terms and Privacy Policy.

17 ) What is freely given consent?

As you may know, changes in international law have shifted the way organizations present information to users when processing personal data. One key change centers around when and how direct consent is obtained. For us, this means Under Armour is responsible for ensuring that the consent is “… freely given, specific, informed and unambiguous indication of [users] agreement to the processing of personal data.”  As a result, Under Armour, has clearly presented plain language, distinct consents for data processing (specific to health-related data) and data transfer for users in the European Union (EU) and EU-like regions.  Without users’ consent for these two items, we are not able to provide our full suite of services. 

Why? At Under Armour, our mission is to make consumers and end-users better by enabling their ability to achieve their goals. The purpose of the app is to provide the ability to measure and track success over time. Collection of health-related data is necessary to do that. 

Therefore, we cannot allow you to continue to use the application without consenting, because the application would not work or function without the two primary consents. If you choose not to consent, you can still browse our suite of free content on our blogs and social media sites, as well as explore any publicly posted routes on MapMyFitness.  You are free to withdraw your consent at any time and request that Under Armour delete your account.  However, we hope that you will continue to be a part of our community and that we can continue to support you as you work to achieve your fitness and nutrition goals.