What is the CCPA and how does it affect my experience with Under Armour and its related applications?
The California Consumer Privacy Act, or CCPA, is a new law focused on California residents’ privacy rights. One of its goals is to give consumers control over their Personal Data. The law goes into effect on January 1, 2020. The CCPA reflects many of the principles laid out in the European Union’s General Data Protection Regulation (effective in May of 2018), the principles of which Under Armour has adopted in anticipation of them becoming the global standard.
What does this mean for you? You may notice a couple of changes.
First, we’ve created a new Data Management page to outline the many ways that you can take control of your personal data.
Second, you can opt-out of Relevant and Useful Ads (directions for opting out can be found on the Data Management page).
Does Under Armour “Sell” my Personal Data?
Certain privacy laws across the globe (for example, the California Consumer Privacy Act (CCPA)) require a business to tell its consumers how it shares their data, if their data is “sold,” and provide ways for users to opt-out of (or “turn off”) the sale of their data. “Sold” and “sale” in this case doesn’t mean providing data in exchange for money—we don’t do that. “Sold” instead means passing data, including technical device data, to another company that might use that data for its own purposes, such as for advertising.